Oceanwell
Branding, Website Design, Social Media Design, Environmental Design
Oceanwell is a non-profit dedicated to ocean conservation. The project focused on creating a brand that inspires action and raises awareness about preserving marine ecosystems through education and advocacy.
Challenges
The challenge was to highlight the urgency of ocean conservation while keeping a hopeful tone. I needed to create a visual identity that would resonate with a wide audience and work across different media like digital ads, installations, and branded materials.
Solution
The logo was inspired by a coral reef, symbolizing the fragility of marine ecosystems. The color palette of blues and oranges reflected the ocean's calmness and the energy of marine life. The environmental design aimed to engage and encourage action, while the flexible branding ensured consistent messaging across all platforms.
Website Design
Advertising Campaign
This campaign tells a haunting story of extinction, showing marine life fading away before our eyes. Through striking visuals and bold words, it’s a reminder that if we let them disappear, we may not be far behind.
Social Media Design
Environmental Design
This environmental design immerses viewers in the harsh reality of extinction, making the unseen loss feel tangible. Through impactful visuals and spatial storytelling, it challenges audiences to reflect on what’s disappearing—and what we stand to lose if we don’t take action.
Collateral Design
