AURA

Brand Identity, Logo Design, Brand Guideline, Packaging, Design Direction

A concept brand and package design for premium, all-natural skincare line, Aura. The brand focuses on creating luxurious body lotions using botanical ingredients. Aura's visual identity is characterized by elegant, lowercase custom typography, symbolizing sophistication and quality. The design aims to capture the essence of luxury and natural beauty, targeting Millennials and Gen Z who value high-quality, effective skincare solutions.