Folklore

Art Direction, Concept, Web Design, Album Cover Design

Folklore is the eighth studio album by the American singer-songwriter Taylor Swift. It transcends genre, morphing into an ethereal tapestry of indie-folk and alternative rock. It’s a visual entryway into the hauntingly beautiful world Taylor has created.

Challenge
To visually capture the album’s introspective and dreamlike essence while offering a fresh, imaginative perspective—evoking nostalgia and escapism without relying on conventional album cover tropes.

Solution
The design reflects Folklore’s storytelling through a surreal yet delicate scene. A fairy-like figure in a jar symbolizes memories—contained yet alive—while a misty forest evokes solitude and reflection. Soft tones and organic textures deepen the emotional atmosphere, drawing viewers into Taylor’s world.